WWW: Wine-Walk-Wednesday presented by Entertain Downtown

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By Emily Carden

Walking through downtown Baton Rouge often involves the usual accommodations for those gracing the streets at nighttime. A set mindset of a place to dine, determined group of individuals to gather with, and limited sense of what the business district has to offer all make up an evening in Baton Rouge.

Wine Walk Baton Rouge, more specifically known as Wine Walk Wednesday, presents the public with a more in-depth experience of what local businesses have to offer through a time of leisure and relaxing fulfillment at numerous downtown locations.

Wine Walk Wednesday is a weekly event hosted to attract individuals to downtown entertainment through an array of wine tastings at neighboring restaurants and bars. Along with wine tastings, live entertainment, social gatherings, and an arrangement of food selections can all be enjoyed.

Though Wine Walk Baton Rouge has recently experienced the reality of mishaps in the business realm, it is back with more zeal than before. The loss of focus by the previous entrepreneurs to self-profit and inconsistency has left fresh innovations to those businesses that will now oversee the event.

Where the businesses before displayed a private effort incorporating the Wine Walks, it is now more of a collective effort of managers and owners of Schlitz & Giggles, Stroube's, the Roux House, Happy's, the Wine Loft, Tsunami, the Red Star Bar, Capitol City Grill, Punchers, Boudreaux & Thibodeaux and, in the near future, Lucy's.

Marketing Director of the Roux House, Erin Hains, sees new provisions for the downtown affair that the public will appreciate.

"The money will go directly into downtown. As well, the event will be more consistent, and better purchasing availabilities will be offered to the public," said Hains.

Registration for Wine Walk Wednesday is located at the Shaw Center breezeway and begins at 5 p.m. Cost is $10 and includes two wine tastings at six different locations for a total of twelve tastings. Also, the featured wine can be purchased at a discounted rate of $4 per glass.

"Even though the Wine Walk is changing hands of management, the Wine Walk itself will not substantially change," says Hains.

Future goals of the Wine Walk Baton Rouge entail visions of extending the weekly occurrence to a daily event Monday-Thursday, offering a selection of specials each day.

"We want to make downtown Baton Rouge the destination spot for the public," Hains states.

Through efforts to make downtown more pleasurable for the community, the new operational hands are making valiant efforts to incorporate the individual participants as the main key in Wine Walk's functions within their private sectors, which mirrors in downtown as a whole.

The affordable price, variety of scenery, new management, and assortment of entertainment are all common forces making Wine Walk Baton Rouge the place to be on Wednesday evenings.

Originally Published: Issue 818 - October 7, 2009

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